Crack Spice
Premium spice brand — packaging, retail, Amazon
Project Overview
Crack Spice is a premium spice brand that needed packaging bold enough to compete on retail shelves and Amazon listings. We created the complete brand identity and packaging system that turned a kitchen staple into a must-have product.
The Challenge
The spice market is crowded with legacy brands and generic packaging. Crack Spice needed to stand out on physical shelves and in Amazon search results simultaneously, appealing to both food enthusiasts and everyday cooks.
The Solution
We developed a bold, unapologetic brand identity with packaging that uses high-contrast typography and a distinctive color system for each spice variety. The design was optimized for both physical retail (shelf impact) and e-commerce (thumbnail recognition at small sizes).
The Results
The rebrand drove a 60% increase in Amazon conversion rates and secured placement in three major retail chains within the first six months of the new packaging launch.
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