Tethre
Social networking and community platform
Project Overview
Tethre is a social networking platform built for communities that value genuine connection over vanity metrics. We designed the brand identity and complete UX/UI for web and mobile, creating a space where meaningful conversations thrive.
The Challenge
Social platforms are dominated by engagement-farming algorithms and toxic feeds. Tethre needed a design that actively encouraged depth over breadth — quality conversations instead of infinite scrolling.
The Solution
We designed around 'threads' as the core unit of interaction, de-emphasizing likes and follower counts in favor of conversation depth and community contribution. The brand identity uses warm, organic tones to feel human and approachable, contrasting the cold blue of legacy platforms.
The Results
The platform's average session time was 3x the industry average for social apps, with 78% of users reporting that conversations felt 'more meaningful' than on other platforms.
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