Dime Beauty
Beauty and skincare brand identity
Project Overview
Dime Beauty is a skincare brand committed to clean ingredients and accessible luxury. We designed the brand identity and product experience that communicates premium quality while maintaining an approachable, inclusive feel.
The Challenge
The beauty market is split between ultra-luxury brands that feel exclusive and mass-market brands that feel generic. Dime Beauty needed to occupy the sweet spot — premium and aspirational, yet warm and inclusive.
The Solution
We crafted a brand identity built on soft sophistication — elegant typography paired with warm, natural color tones. The product design emphasized ingredient transparency and clean aesthetics, with packaging that feels luxurious without being intimidating.
The Results
The brand launch generated significant social media buzz, with user-generated content highlighting the packaging design as a key purchase driver. First-quarter sales exceeded projections by 35%.
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