Parlay
AI-powered sales coaching platform
Client
Parlay (Good Odds Inc.)
Year
2025
Category
SaaS
Project Overview
Parlay is an AI-powered sales coaching platform that analyzes sales conversations in real time and delivers personalized coaching feedback automatically. We designed and built the complete product experience, brand identity, and go-to-market presence — from web and mobile apps to the website at goparlay.io.
The Challenge
Sales teams rely on managers to coach reps, but manual coaching doesn't scale. Most reps only get feedback during quarterly reviews, leaving performance gaps unchecked. Parlay needed a product that could deliver continuous, personalized coaching at scale without disrupting existing sales workflows.
The Solution
We designed an intelligent interface that surfaces real-time conversation analysis, automatic rep scoring against custom sales methodologies, and actionable coaching insights — all integrated with existing dialers, CRMs, and video conferencing tools. The brand identity was built to feel confident and modern, positioning Parlay as the go-to AI coaching tool for high-performing sales orgs.
The Results
Teams using Parlay see up to 40% higher close rates and 3x faster rep ramp time. Most teams go live within one week. The platform has become a critical tool for sales organizations looking to scale coaching without scaling headcount.
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