Mad Bison
Premium coffee roaster — cups, menus, signage
Project Overview
Mad Bison is a premium coffee roaster that needed a complete brand overhaul spanning packaging, in-store materials, and digital presence. We built a rugged, distinctive brand system that reflects the craft and intensity behind every roast.
The Challenge
Mad Bison had strong product quality but a forgettable brand presence. They were competing against both artisan micro-roasters and major chains, needing to carve out a distinct identity that communicated premium quality without feeling pretentious.
The Solution
We developed a brand identity rooted in bold, industrial aesthetics — rough textures, strong typography, and a restrained color palette that lets the product speak. The system extended across coffee bags, cups, menu boards, in-store signage, and merchandise.
The Results
The rebrand resulted in a 45% increase in retail bag sales and established Mad Bison as a recognized premium brand in their regional market. Customer brand recall scores doubled within six months.
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